Here’s why it’s a game-changer for shoppertainment.
(And what it means for creators, brands, and consumers.)
In September, YouTube partnered with Shopee to launch YouTube Shopping in Indonesia, Thailand, and Vietnam.
This move brings the Silicon Valley giant head-to-head with TikTok Shop, which dominates video e-commerce in the region.
Some quick stats:
• YouTube has 332M users in Southeast Asia.
• TikTok’s shorter videos and creator-friendly platform keep it ahead for beauty and fashion sales.
But here’s the plot twist:
YouTube is doubling down on longer product reviews and tapping trusted influencers.
The region’s shoppertainment spending is projected to double to $300B by 2029.
What’s your take?
• Will YouTube Shopping’s in-depth product reviews drive sales?
• Or does TikTok Shop’s fast, fun shopping experience hold the upper hand?