TikTok is facing a potential ban in the U.S.
And another app is quietly taking its place.
On January 19, TikTok might get shut down (unless the Supreme Court intervenes). But in the background, Xiaohongshu (known as “RedNote” in English) just hit the #1 spot for free apps on the U.S. App Store.
Here’s what’s interesting:
Creators are already migrating to Xiaohongshu, promoting it as the next big platform.
It combines Pinterest-like layouts, Instagram vibes, and powerful social shopping features.
Some quick facts about Xiaohongshu:
• Launched: 2013
• Users: 300 million monthly active users (79% women).
• Valuation: $17 billion after a 2024 funding round.
• Backers: Tencent, Alibaba, and others.
But the big question remains:
Will Xiaohongshu sustain this momentum—or face the same scrutiny as TikTok?
For creators, this is an opportunity. It’s a way to hedge social media risks and tap into a platform that’s growing exponentially.