In case you missed it, Walmart has just finalized its $2.3 billion acquisition of Vizio.
(This is more than just buying a TV company.)
Here’s why it matters:
Walmart isn’t simply getting into the TV business. This is a strategic move to dominate connected TV advertising—an area currently ruled by giants like Amazon, Google, and Roku.
By integrating Vizio’s technology with Walmart Connect, they’ll have unprecedented access to customer data—pairing what you watch with what you buy. Imagine personalized ads that seamlessly blend your streaming and shopping experience.
But there’s more:
Walmart will now control Vizio’s WatchFree+ streaming service. Expect to see tailored ads and exclusive Walmart content.
This is Walmart’s biggest leap yet into the world of digital advertising.
What’s your take on this bold move?