"The Marvels" had the lowest domestic debut in franchise history, generating an estimated $47 million over its opening weekend

  • Initial predictions for the film’s opening were between $75 million and $80 million, but they were revised to a range of $60 million to $65 million.
  • Internationally, “The Marvels” earned $63.3 million, bringing its global total to $110.3 million.
  • Critics gave the film a lukewarm response with a 62% score on Rotten Tomatoes, while audiences were more receptive with an 85% score.
  • Disney and Marvel Studios have struggled to reconnect with audiences after “Avengers: Endgame” and have faced difficulties marketing new projects.
  • The film will rely on the Thanksgiving holiday corridor to improve its box office performance and profitability.
  • Marvel’s expansion into Disney+ series has made some fans feel overwhelmed and may have contributed to lower theater attendance.
  • “The Marvels” had the second-lowest opening day for an MCU film, earning $21.5 million on Friday.