Here’s what you need to know:
What’s at stake?
The government argues that Google’s dominance in ad tech is stifling competition—especially with its tools like Google Ad Manager and AdX.
Google counters: “We compete fairly with the likes of Meta and TikTok!”
The judge’s take?
Judge Brinkema is skeptical of Google’s comparison to past cases like AmEx, hinting that this case might not be in their favor.
Key moments from court:
Deleted chats by Google were called out. Are they hiding something?
The DOJ spotlighted “Unified Pricing Rules” as evidence of monopolistic behavior.
If found guilty, the next phase will focus on remedies—and the implications for ad tech will be massive.
This decision could reshape digital advertising as we know it.