SiriusXM is launching a new app and streaming plan on Dec. 14 to attract younger customers

  • The company is targeting millennials and younger generations who are willing to pay for an experience.
  • The new app will have personalized features, improved search, and enhanced content discovery.
  • Listeners can seamlessly switch devices without losing their place in podcasts, interviews, or sports games.
  • SiriusXM hopes its “human touch” and curated content will differentiate it from competitors.
  • The company is simplifying its pricing structure and offering a cheaper streaming plan at $9.99 per month.
  • Music superstars like Dolly Parton, Kelly Clarkson, and John Mayer are launching their own SiriusXM channels.
  • SiriusXM reported a loss of 94,000 satellite radio subscribers in Q3, and the new app aims to boost customer retention and lifetime value.