Nike has opened a new flagship store experience in New York City, called the Nike House of Innovation 000.
Spanning six floors and 68,000 square feet, it is packed with brand-new customer experiences that Nike has never done before.
The store incorporates all of Nike’s digital advances and combines them with some new ones to serve all kinds of customers, from the in-and-out shopper to the hardcore sneakerhead.
"This is one of our most bold and confident moments on our journey of innovation," Heidi O’Neill, the president of Nike’s direct-to-consumer business, told Business Insider.