- Nike has opened a new flagship store experience in New York City, called the Nike House of Innovation 000.
- Spanning six floors and 68,000 square feet, it is packed with brand-new customer experiences that Nike has never done before.
- The store incorporates all of Nike’s digital advances and combines them with some new ones to serve all kinds of customers, from the in-and-out shopper to the hardcore sneakerhead.
- "This is one of our most bold and confident moments on our journey of innovation," Heidi O’Neill, the president of Nike’s direct-to-consumer business, told Business Insider.