Nike is opening a 68,000-square-foot flagship store of the future in New York City

  • Nike has opened a new flagship store experience in New York City, called the Nike House of Innovation 000.
  • Spanning six floors and 68,000 square feet, it is packed with brand-new customer experiences that Nike has never done before.
  • The store incorporates all of Nike’s digital advances and combines them with some new ones to serve all kinds of customers, from the in-and-out shopper to the hardcore sneakerhead.
  • "This is one of our most bold and confident moments on our journey of innovation," Heidi O’Neill, the president of Nike’s direct-to-consumer business, told Business Insider.