In 2023, Meta quietly launched an experiment: AI-generated profiles on Facebook and Instagram.
Profiles that posted, commented, and even had “personalities.”
Fast forward to 2024—those profiles stopped posting, their content was ignored, and now? They’re being deleted.
Why? Because users don’t want AI pretending to be human.
Here’s the kicker: Meta’s vision is still to roll out new AI profiles.
But here’s what the experiment already showed us:
• AI-generated profiles? Often spammy, bland, and sometimes offensive.
• Users have no interest in connecting with bots, no matter how “realistic” they seem.
• The idea of AI-driven content is fueling trust issues on platforms meant for human connection.
The takeaway? For businesses and platforms alike:
Stay authentic. Build trust. Innovate, but keep humans at the center.
AI is a tool—not a substitute for real connection.
What do you think? Are we ready for AI “profiles” in our feeds, or is this a step too far?