Deepfakes are everywhere. In just a year, they’ve surged 4x globally and now account for 7% of all fraud cases—from impersonations to sophisticated scams.
Meta’s response? Meta Video Seal, an innovative tool that embeds invisible watermarks and hidden messages into AI-generated videos.
Why it matters:
Resilience: The watermarks hold up against blurring, cropping, and compression.
Transparency: Hidden messages help trace the origins of AI content.
Accessibility: It’s open source, ready to integrate into existing tools.
Meta’s vision doesn’t stop here. They’re launching a public leaderboard to measure the effectiveness of watermarking solutions and hosting a workshop at ICLR 2024 to bring developers and researchers together.
With tools like this, the fight against fake content just got stronger.