Meta just announced a dedicated product group for AI-powered business tools, led by Clara Shih (former Salesforce AI CEO).
Spoiler: this is a game-changer.
Here’s why:
Real revenue impact: Businesses using Meta’s AI image generation tools are already seeing 7% conversion increases. That’s huge for the 200M+ businesses on their platform.
Massive adoption: Their business chatbot boasts 500M monthly active users, and Llama (open-source LLM) has hit 600M+ downloads.
A bigger vision: This isn’t just about ads anymore—it’s about reshaping how businesses engage with customers in the digital age.
Key Insight:
Meta isn’t positioning itself as just an ad platform. It’s building the AI infrastructure businesses will rely on to innovate, scale, and thrive.
We’re witnessing the next evolution of business-consumer interaction. Meta is redefining the role of AI in enterprise strategy.