For years, Meta has dialed back political content on Facebook, Instagram, and Threads—listening to users who felt it overwhelmed their feeds. But creators and users alike raised a critical question:
Who gets to define what’s “political” anyway?
From climate change to reproductive rights, countless important topics were caught in the crossfire. Creators saw their reach plummet. Users felt their voices suppressed.
The backlash was swift, with hundreds of creators calling for change.
And today, Meta has a new answer:
• Political content is coming back.
• You’ll see more civic conversations from people you follow.
• Personalized recommendations are on the way.
The promise? A feed that balances control and connection.
For creators, this means an opportunity to regain reach and influence.
For users, it’s about owning your narrative in the digital public square.
But the stakes are high. As political discourse floods back into our feeds, we’ll need tools that empower choice, not chaos.