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Meta, the owner of Facebook, is prohibiting political campaigns and advertisers in regulated industries from using its new generative AI advertising products.
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The decision aims to prevent the spread of election misinformation.
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Meta’s advertising standards already prohibit ads with debunked content, but there were no specific rules on AI.
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The company wants to understand potential risks and build safeguards for the use of generative AI in regulated industries.
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Meta’s decision is significant in the industry as other tech companies have also launched generative AI ad products.
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Google, for example, plans to block “political keywords” and require disclosures for election-related ads with synthetic content.
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TikTok and Snap also have policies against political ads, with Snap using human review to fact-check them.
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Meta’s generative AI tools will roll out globally to all advertisers by next year.