LinkedIn Goes All In on Vertical Video.
(And the numbers don’t lie.)
• Video uploads are up 36% year-over-year.
• Video creation on LinkedIn has doubled in the past year.
• And now, the platform is rolling out full-screen vertical video—not just for mobile, but for desktop too.
This is LinkedIn’s clearest signal yet: Video is the future.
With over 1 billion users and premium subscriptions now topping $2 billion in revenue, LinkedIn is leaning into video to drive engagement, advertising, and monetization.
What’s changing?
A new vertical video feed on web (think TikTok-style swiping).
Profile previews inside videos so you can follow creators instantly.
Video carousels in search results to boost discovery.
Creator analytics tools (starting with average watch time).
It’s not a full-blown TikTok takeover—yet. But LinkedIn is testing a full-screen video experience, and if engagement keeps rising, it’s only a matter of time.
For marketers, creators, and business owners, this is a HUGE opportunity to get ahead.
Are you using LinkedIn video yet?