Google pays Apple more than a third of its search advertising revenue from Safari under their search default agreement

  • The 36% figure was disclosed by Alphabet’s expert witness in court
  • The disclosure provides insight into the profitability of the search deal for both Apple and Google
  • The deal is a major focus in the ongoing antitrust battle between Google and the Department of Justice
  • Wall Street analysts estimate that Apple would generate $19 billion in revenue in 2023 from the search engine default deal
  • Google’s competitors have criticized the arrangement as harmful to their businesses
  • Microsoft CEO Satya Nadella testified that he had discussions with Apple about a default search engine deal for Microsoft’s Bing, but nothing had materialized
  • Nadella argued that there is a lack of an “open web” due to Google’s dominance.