Facebook Steps Into Cloud Gaming With Playable Ads

Facebook on Monday announced the beta launch of cloud-streamed games on Facebook Gaming, along with cloud playable ads and several gaming and advertising partners. The social media site estimates that 380 million people, as of August 2020, play games monthly on its platform. Facebook Vice President of Play Jason Rubin in a post explains Facebook’s model and vision for game play in the cloud. Since game demos are some of the most effective ads to reach players, Facebook has launched playable ads built on HTML5. The new format allows the company to support interactive demos from a game’s native code, blurring the line between games and ads.