For many journalists, the shift from X (formerly Twitter) to Bluesky isn’t just about finding a new platform; it’s about rediscovering authentic audience engagement without the toxicity.
Let’s talk numbers:
Mississippi Free Press saw their Bluesky followers surpass X (28.5k vs. 22k) with engagement rates skyrocketing—20x more on identical posts. Why? Bluesky respects external links. For writers like Erin Reed, Bluesky doubled Substack traffic.
Journalists need platforms that amplify their work, not bury it beneath algorithms.
(And Bluesky’s audience? Engaged, diverse & eager for stories beyond hate-filled rhetoric.)
Is Bluesky’s growth the real deal? Or just another tech hype?