Black Friday online sales reached $70.9 billion globally, an 8% increase from last year

In the US, online sales increased 9% to $16.4 billion.

Footwear, health and beauty, skincare, and sporting goods were high-performing categories.

Shopify reported a 22% year-over-year increase in global sales to a record $4.1 billion.

Adobe estimated a record $5.6 billion spent online on Thanksgiving Day, up 5.5% from last year.

Salesforce projects a 1% increase in Cyber Week online sales and a 4% increase globally.

Brick-and-mortar retailers like Best Buy, Target, Nordstrom, and Kohl’s have shown a sales slowdown.

The National Retail Federation predicts a 3% to 4% growth rate for total holiday sales, the smallest increase since 2019.

61% of shoppers’ Black Friday budgets will be spent online, a 2% increase from last year.

79% of digital visits to websites came from mobile phones, an all-time high in mobile traffic.