Adobe reported U.S. consumers spent $10.8 billion online, marking a 10.2% YoY increase.
Salesforce, however, pegged U.S. spending even higher at $17.5 billion, with global spend reaching that historic $74.4 billion.
For context, last year’s Black Friday numbers: $9.8B in U.S. online spend (Adobe) and $70.9B globally (Salesforce).
The trend? Steady growth, even with rising competition from in-store events.
Key insights from Adobe:
• Mobile shopping accounted for 55% of online sales ($5.9B, up 12.1% YoY).
• Peak spending hit $11.3M per minute between 10am-2pm ET.
• Toys, electronics, and TVs led discounts, up to 27.8%.
What’s driving this shift?
Adobe’s lead analyst, Vivek Pandya, notes the comfort with mobile shopping and chatbots is a game-changer. In fact, chatbot-driven traffic soared by 1,800%!
This is more than a Black Friday trend — it’s a sign of how digital-first consumers are reshaping holiday shopping.