Major players like Comcast, Disney, and IBM are quietly returning to X, but with a dramatic twist. Here’s what’s catching my attention:
The Numbers Tell a Story:
Top advertisers’ spending dropped 98% YoY ($170M → $3.3M).
New challenger brands are seizing the opportunity, investing $68M+ combined.
Platform still draws massive engagement (46.5M visits post-election).
What’s most intriguing is the emergence of a “long-tail advertiser strategy.” While traditional giants step lightly, innovative brands are making bold moves, finding value in reduced competition.