Apple is making waves by transforming its Apple News platform, bringing advertising sales in-house and redefining media monetization.
Here’s what’s changing:
Direct ad sales for Apple News feed and individual stories.
Premium event sponsorships: Think Met Gala and U.S. Open.
17 ad formats, including engaging carousel ads.
Publisher revenue share: 70% of ad revenue goes to publishers.
Why this matters:
With hardware sales slowing, Apple is strategically diversifying its revenue streams. Their ad business alone is projected to hit $10 billion in 2023—10% of their $100 billion services revenue!
But this isn’t just about the numbers.
Apple is fostering a mutually beneficial ecosystem for publishers and advertisers by offering contextual sponsorships and innovative ad units.