For years, Amazon has dominated online advertising with its keyword-targeted product ads, turning it into the third-largest ad giant behind Alphabet and Meta. Now, it’s letting other retailers tap into its success.
Introducing: Amazon Retail Ad Service.
Here’s what it means for retailers:
Use Amazon’s ad tools to run targeted ads on your own websites.
Customize ad placements, design, and volume.
Access ad measurement tools powered by AWS.
And the potential? Huge.
Early adopters like iHerb, Weee!, and Oriental Trading Co. are already seeing results. Amazon’s VP of Ads, Paula Despins, sums it up:
“We’ve designed this to be a win for retailers, advertisers, and shoppers.”
Here’s why this matters:
Amazon isn’t just selling ads anymore. They’re exporting infrastructure, just like they did with AWS in 2006.
This move could be a win-win: Retailers get cutting-edge tools, and Amazon gets even more insights to strengthen its predictive and recommendation engines.
What do you think?