Amazon reopens 3 Fresh supermarkets in LA without meat & seafood counters to focus on winning US grocery market share

Business
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  • Amazon reopened three Fresh supermarkets in Los Angeles
  • The company removed the meat and seafood counter based on customer feedback
  • Amazon paused opening new Fresh supermarkets in February but there is no retreat underway
  • Claire Peters, VP of Retail, is focused on making the grocery shopping experience enjoyable and winning a share of the US grocery market
  • Amazon is currently second in the online grocery market behind Walmart
  • Amazon wants to eliminate pain points for customers and become their preferred choice
  • Some key executives were moved to other parts of the company as part of Amazon’s grocery strategy change