Amazon is projected to widen its status as the nation's biggest delivery company

Amazon beat out United Parcel Service (UPS) in 2022, shipping 5.2 billion packages.

The company is expected to ship 5.9 billion packages by year-end 2023.

Amazon’s logistics investments have allowed for faster delivery times and boosted demand.

Amazon commands more than a third of all U.S. online shopping.

Online Black Friday shopping increased 7.5% year over year, with consumers spending a record $9.8 billion.

Consumer traffic at physical stores appeared muted compared to 2019, potentially due to earlier and consistent online promotional activity.

U.S. shoppers have been focused on finding discounts and value due to lower savings, elevated inflation, and higher borrowing costs.

The National Retail Federation estimates holiday 2023 sales to increase between 3% to 4% year over year.