Amazon’s long-awaited generative AI update, Alexa Plus, is rolling out in March 2025.
With vision capabilities, conversational AI, and deep personalization, this is Amazon’s answer to Google Gemini and ChatGPT.
Here’s what’s new:
It does things for you → Order groceries, send event invites, and even remember your dietary preferences.
It sees and understands → Take pictures, analyze images, and provide real-time recommendations.
It gets proactive → Tracks ticket availability, researches trips, and even creates itineraries.
It’s still your smart home hub → Controls devices, creates automation routines, and even tells you if someone walked the dog.
Entertainment just got smarter → Finds music based on vague descriptions and jumps to specific movie scenes on command.
The pricing? $19.99/month or FREE for Amazon Prime members.
Alexa+ is no longer just a virtual assistant—it’s an AI powerhouse. And with Amazon’s massive ecosystem, this could be the fastest way to bring AI into millions of homes.