Alibaba just had the biggest online shopping day of all time

Alibaba just had the biggest online shopping day of all time, nearly tripling every company’s 2017 Black Friday and Cyber Monday sales combined

  • Alibaba made e-commerce history on Sunday, with $30.8 billion in sales over the last 24 hours as part of the company’s massive Singles’ Day celebration.
  • The $30.8 billion in generated sales is a significant increase from 2017, when customers spent $25.3 billion.
  • For comparison, total online sales on Black Friday] reached $5 billion in 2017, according to Adobe Analytics data. Cyber Monday sales last year reached about $6.6 billion.