Alibaba just had the biggest online shopping day of all time, nearly tripling every company’s 2017 Black Friday and Cyber Monday sales combined
- Alibaba made e-commerce history on Sunday, with $30.8 billion in sales over the last 24 hours as part of the company’s massive Singles’ Day celebration.
- The $30.8 billion in generated sales is a significant increase from 2017, when customers spent $25.3 billion.
- For comparison, total online sales on Black Friday] reached $5 billion in 2017, according to Adobe Analytics data. Cyber Monday sales last year reached about $6.6 billion.