Why does this matter?
More visibility: Upload a 2-minute clip? It’s a Short. Share a quick moment? It’s a Short.
Better engagement: Shorts already drive 70 billion views per day—and growing!
Bigger stories: Creators can now pack more value into their 3-minute videos.
The rollout had its hiccups—creators were confused at first, wondering when this would apply to older clips. But after months of updates, YouTube made it official.
Here’s why YouTube is doubling down on Shorts:
The rise of short-form content isn’t slowing down. With TikTok-style engagement dominating, it’s clear people love quick, snackable videos.
So, here’s the takeaway:
If you’re already creating videos, lean into Shorts.
If you haven’t started yet, now’s the time.