That’s a whopping47% YoY growth, making it the
fifth biggest social media platform in the UK, ahead of X (22.1M) and LinkedIn (18.3M).
Why does this matter?
Reddit isn’t just for memes and cat videos anymore.
It’s where communities thrive, ideas spread, and, yes, evenbusiness connections are made.
So, what’s driving this surge?
Google’s algorithm updates boosted Reddit’s organic traffic.
Changes inthird-party app accessdrove more users to the main site.
And let’s not forget the buzz around Reddit’sstock market flotation.
Meanwhile, X’s popularity dipped by 8% YoY, amidst criticisms of content moderation and stiff competition from Meta’s Threads.
What does this mean for you?
Whether you’re building a brand, growing a business, or just staying informed, Reddit is now a key player in the UK’s digital landscape.
Pro Tip: Don’t sleep on Reddit. Explore niche communities that align with your industry or interests. You never know what insights (or clients) you might find.