Create interesting and engaging content that appeals to your target audience.
Use relevant hashtags to increase visibility and reach new followers.
Engage with other users by commenting, liking, and retweeting their content.
Be consistent with your posting schedule.
Utilize Twitter features such as live streaming, polls, and stories.
Collaborate with influencers and other brands in your industry.
Create a strong and recognizable brand identity.
Use analytics to track your growth and engagement, and adjust your strategy accordingly. Please note that these are general suggestions, and the actual process of becoming popular on Twitter can be complex and time-consuming, and it doesn’t guarantee success, it is depend on many factors such as your niche, target audience, and competition.