Bluesky has skyrocketed from 3M users in February to 24M today. Built on a decentralized protocol, it gives users unprecedented control—no billionaire CEOs dictating your experience.
But here’s the million-dollar question:
How will Bluesky make money?
Jay Graber, CEO of Bluesky, says ads might not be off the table forever.
However, they’ll be different:
“User intent-driven”—think ads in search results, not interrupting your feed.
It’s refreshing: no more turning users into products. Instead, it’s about keeping incentives aligned.
But that’s not all Bluesky offers:
Subscription-based revenue
An algorithm marketplace
Selling custom domain names
Graber’s mission?
Build a platform that prioritizes digital rights and user control—no “enshittification” here.
As we wait to see if Bluesky truly changes the social media landscape, one thing is clear: They’re playing a long game, prioritizing growth over quick wins.